AI Isn’t a Tool. It’s a Workforce.

Brian Chayka
May 7
2 min read

Here’s How Smart Businesses Are Using It.

Everyone’s talking about artificial intelligence.

But very few are doing anything useful with it.

What I see, especially among founder-led businesses, is confusion. There’s curiosity, sure. But there’s also hesitation. And rightly so—most business owners don’t want to waste time or money chasing hype.

That’s why I built AITuner.ai—to help small business owners cut through the noise and implement AI in ways that actually make them more productive, profitable, and competitive. Not in theory. In practice.

Here’s how I approach it.

Start With the Business, Not the Tech

The problem with most AI conversations is they start with tools. That’s backwards.

At AITuner.ai, we start by looking at how your business runs today. Where are the bottlenecks? What tasks are repetitive? Where are you losing time or missing revenue?

If AI isn’t going to solve something real, it’s not worth implementing.

My 6-Step Process

This isn’t a template or a software demo. It’s a structured process based on over three decades of business and programming experience. Here's what it looks like:

Assess your operations.We dig into how your business currently operates—looking for inefficiencies, high-effort tasks, and hidden friction points.
Talk to your people.We get a ground-level view by speaking directly with your team. They often know what’s broken. We listen, then we map.
Identify the highest-impact starting point.Not every process needs AI. But one or two of them will make a noticeable difference right away. That’s where we begin.
Select the right AI solution.This is about simplicity. I use off-the-shelf tools that work immediately—no coding, no long onboarding, no disruption.
Train your team.I ensure your staff know how to use the tools. They aren’t replaced. They’re elevated—to supervise and manage AI as part of their role.
Refine and expand.Once the first workflow is optimized, we monitor results, make adjustments, and build a phased roadmap to expand your AI use intelligently.

Real AI Integration, Not Theoretical Strategy

My clients don’t need a masterclass in prompt engineering or a white paper on the future of work. They need clear, fast wins—like saving ten hours a week on quoting jobs, or cutting back-and-forth with customers by 50%.

That’s what I deliver: measurable outcomes in days, not months.

If you’re the kind of business owner who wants real impact, not another tech distraction, you’re the one I built this process for.

Let’s Talk

If you want to see where AI could make a difference in your business—without the complexity or hype—I offer a free AI Opportunity Assessment.

We’ll look at your current operations and identify one area where AI can help you make more, save more, or do more. Simple.

The author of "The AI Labor Playbook: How to Build, Lead, and Scale Generative AI and AI Agents in Your Organization" is Dr. Jules White